GROWTH / SEARCH
Same impressions.
A different click-through rate.
A scenario calculation, not a forecast. It does not estimate website sessions, AI citations or revenue.
Baseline clicks1,000
Scenario clicks1,500
Difference in clicks500
The arithmetic
Clicks = impressions × CTR ÷ 100. Incremental clicks = impressions × (scenario CTR − baseline CTR) ÷ 100.
What stays fixed
The calculation holds impressions fixed. Real title experiments may also change rankings, query mix and impressions. This tool does not prove that a title change caused a traffic change, and it does not prescribe a target CTR.
Default inputs are hypothetical. Compare equal-length periods and record the query, device, country and position mix when evaluating a real experiment.