A video podcast can now make money on Spotify in several different ways at once. The company is taking that model to more than 35 new markets this fall, its largest Partner Program expansion yet. The important part is not only geography. It is the revenue stack Spotify is building around creator video.1
Spotify says its Partner Program will expand to more than 35 new markets this fall. Eligible creators can earn Premium video revenue and advertising revenue, while Spotify says creators keep 100% of revenue from their own embedded sponsorships. The expansion broadens access; it does not guarantee a particular creator payout.1
Spotify’s expanding creator business
There are three different money flows
Spotify says eligible creators can receive Premium video revenue and monetize with ads in Spotify’s free tier and on other podcast listening platforms. Creators can also manage embedded sponsorships while keeping 100% of the revenue from those sponsorships.1
Those streams should not be collapsed into one payout rate. Premium video, platform-served advertising and a creator’s own sponsorship are different commercial relationships. The announcement does not publish a universal amount earned per view or per hour.
Premium video changes the viewer experience too
In the new markets, Spotify says Premium subscribers will see dynamic ads removed from participating video podcasts while creators’ own sponsorships remain. That ties creator monetization to the subscription experience rather than treating video podcasts as advertising-only.1
The program sits on a much larger subscription business
Spotify reported 300 million Premium subscribers and 777 million monthly active users in Q2 2026. That scale gives the company a paid audience to connect with creator video, but the earnings release does not break out Partner Program revenue.2
Our Spotify business-model analysis explains the platform economics. The Partner Program adds another layer: Spotify is trying to make its audience and subscription product valuable enough that creators build more of their video business on the platform.
Expansion is not guaranteed creator economics
Spotify’s reported payout and consumption growth are aggregate program metrics. They do not tell a new creator what one show will earn in Brazil, Spain or any other market. Audience size, eligibility, ad demand and sponsorship sales can differ.
What to separate when reading creator payout claims
- Premium video revenue paid through the Partner Program.
- Advertising revenue from eligible inventory.
- Sponsorship revenue that the creator sells and keeps.
- Audience growth, which can support monetization but is not itself a payout.
Spotify is competing for more than listening time. By expanding the Partner Program, it is trying to become a place where video podcasters can build a business, not just another distribution feed.
Sources and methodology
Sources checked September 25, 2026. Dates and periods for individual figures are stated beside them.
- Spotify: Partner Program expands to more than 35 new markets ↗Accessed 2026-09-25
- Spotify: Q2 2026 earnings ↗Accessed 2026-09-25
Scope and assumptions
Spotify reports aggregate program metrics, not a guaranteed payout rate for an individual creator or market.
The Q2 audience figures provide scale context but do not disclose Partner Program revenue or profit.